Milo is an information & communication interface that leverages real-time data to maintain a healthy relationship between all stakeholders in the sales-supply chain.

Context

With ample platforms available today that capture real-time data, the major challenge is how to make this data more relevant for each user’s context. Asian Paints, India’s largest paint manufacturer, approached us to design and develop a real time field-communication tool to help improve impact on sales cycles. Based on in-depth research and understanding on the dynamics of the dealer and field staff relationship, we created Milo.

The system was built around the 3-5 min interaction between the salesman and the paint dealer. It therefore became essential that this technological intervention would not hamper this relationship of face-to-face communication. An adaptive system had to be developed for a comfortable adoption.

Milo was deployed as a front-end framework on the Mpower platform to breakdown realtime updates into usable information formats. It was designed to be customisable to each user’s unique preferences and delivered a system that made information ambient-to-actionable.