Finserv Home & Loans
Real estate marketplace
from home finding to financing
2017
6 weeks
Finserv Homes & Loans is an Real Estate finding and financing portal that streamlines the new-home owning experience by allowing prospective home buyers to simultaneously search for & evaluate financial implication of getting a new home, reducing the latency in their decision making process
Context
The home loan financing market in India is an estimated 2 trillion INR market, saturated with options, and dominated by traditional banks. In this market with tiny margins and fierce competition, Bajaj Finserv, the second largest Non-Banking Financial Company (NBFC) in India, wanted to differentiate their home loan services. On investigating the home owning experience, we realised that the selection process, and financing processes were very disjoint. Where the home selection process is elaborate, exacting and the consumer has control and choices, the financing process, is one of slow painful paperwork, waiting in bank offices and queues, over many months.
The core of the whole experience was built on personalised search, and browsing homes based on estimated EMI and long term payment options. This played easily into meeting consumers expectations and budget planning. Making Homes & Loans an end to end seamless solution within one platform which set the brand apart.
A card-based interaction model allows users to access information in a more convenient, comprehensive and personalised fashion. Especially, in a real-estate site where information is quite overwhelming but crucial.
Team
Nishita Gill
Ashis Panday